Amazon Web Services sets the terms for enterprise computing. This may seem far fetched, but the company announced 16 products at re:Invent this month, including 3 which make it even easier for large enterprise organizations to move away from legacy licenses and on-premise hardware. Ariel Kelman, Vice President Worldwide Marketing at Amazon Web Services kicks off our 2015 San Jose event with a keynote about the increased volume of enterprise customers on the service.
The giant sucking sound, to paraphrase Ross Perot, is the cancellation of legacy enterprise licenses. If you don’t know who Perot is, you’re too young and were probably born on the Web. If you know the former presidential candidate, then you’re probably familiar with the onerous terms of Oracle, SAP, IBM and other database licenses.
Earlier this month Amazon announced Snowball, Database Migration Service and a partnership with Accenture to accelerate enterprise migrations. Snowball is a hard drive sent to customers by mail that can carry 50 terabytes of data back to AWS. The Database Migration Service transforms data from proprietary formats to open source and replicates your database on AWS. The Accenture partnership helps enterprise customers pursue hybrid solutions with on-premise and in-cloud solutions working simultaneously.
AT IC3 Ariel will discuss enterprise migration to the enterprise, vendor lock in and how cloud vendors need to win their customers’ business every day.